Brand Guidelines
The design manual should be helpful in how to use this identity. No files or guidelines should be violated. The purpose is to strengthen Ling Ling as a brand.
Logo
Clearance rule
11% angle
This is the primary logo for LingLing, but if it doesn’t fit with the layout, use the no tilted logotype.
no tilt
Colour
Colour should be bright, fresh and vibrant and work in harmony with any other content that you are using such as imagery or with the context that the piece will be seen
Blue
Green
Yellow
Orange
Light pink
Pink
Our typeface
The Ling Ling font was chosen because it is strong, bold, modern and punchy.
Photography
We use photography to depict our products, the interior, as well as depicting details of our campaigns, and to create atmospheric shots.
E-mail signature
Typeface: Aktiv grotesk, 11pkt
Name and restaurantname:
Big letters and bold
Newsletter link:
fursetgruppen.no/nyhetsbrev
Brand implementation
Examples of how to use logo and symbol.
Archives
Former brand guidelines
brand guidelines Ling Ling
KONTAKT ELVIRA@FURSETGRUPPEN.NO / LENE@FURSETGRUPPEN.NO FOR SPØRSMÅL.